Customer stories

Teams that moved from guessing to knowing.

Three growth and finance teams used Arcliftio to diagnose NRR decline, replace a two-day manual report, and reallocate acquisition budget — based on cohort evidence, not hypothesis.

Carbonlane

Logistics workflow SaaS

The challenge

After their third consecutive quarter of declining NRR, Carbonlane's growth team suspected a pricing change 18 months prior was the culprit — but they couldn't isolate the effect from natural churn. Their dashboards showed the decline, but not the cause.

What happened

Using Arcliftio's pricing attribution, they identified that cohorts onboarded in the 90 days after the pricing change churned at 2.4× the rate of adjacent cohorts. The pricing structure was adjusted within 60 days of the analysis.

NRR improved 8 points within two quarters

Maya Chen, VP Growth

Mesaflow

HR platform

The challenge

The finance team at Mesaflow was producing a monthly growth accounting report that took two analysts 48 hours to build — and was already stale by the time it reached the CFO. Every board meeting included a disclaimer about report freshness.

What happened

After connecting Stripe and Salesforce, Arcliftio's growth accounting dashboard replaced the spreadsheet entirely. The CFO now reviews live MRR waterfall breakdowns in a weekly 15-minute session, with no analyst preparation required.

2-day manual report replaced by live dashboard

David Park, Head of FP&A

Qurrent

Fintech infrastructure

The challenge

Qurrent was investing heavily in paid search based on low CAC. Channel attribution showed strong initial conversions — the metrics looked compelling. But 6-month retention data by channel told a very different story that wasn't visible in the standard dashboard.

What happened

Arcliftio's channel retention matrix showed paid search cohorts churning at 68% within 12 months — versus organic content cohorts at 31%. Budget was reallocated within the same quarter, with the freed capital redirected to content and referral programs.

30% reduction in paid spend, retention improved

Priya Nalini, Director of Analytics

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