Platform

Three attribution layers. One platform.

Cohort retention, channel performance, and pricing signal — the three analyses your growth review needs, connected to your billing and CRM data. No custom engineering required.

Layer 1

Cohort Attribution

Build any cohort — by acquisition month, plan, geography, channel, or custom event. Layer in product activity signals to identify the moments that correlate with long-term retention.

  • Monthly acquisition cohort defaults, ready in 48 hours
  • Custom cohort builder with unlimited dimensions
  • Retention curve overlays — compare any two cohort groups
  • Breakpoint detection: flag cohort inflection events automatically
Cohort retention analysis visualization showing layered monthly cohort curves with retention rates over time
Layer 2

Channel Attribution

Map acquisition channel to 90-day, 180-day, and 12-month retention rates. Compare cohort behavior across organic, paid, referral, and direct — not just first-touch conversion.

  • Channel retention matrix: see LTV curve per acquisition source
  • CAC efficiency adjusted for cohort churn rate
  • Multi-touch attribution models (first, last, linear, time-decay)
  • Channel comparison: rank channels by 12-month retention, not CAC alone
Channel attribution matrix visualization showing retention rates by acquisition channel over time
Layer 3

Pricing Signal Attribution

Every pricing change is a cohort experiment. Arcliftio isolates the effect — controlling for natural churn seasonality — so you measure price elasticity, not noise.

  • Pricing event detection: auto-flag cohorts impacted by plan changes
  • Control group comparison: price-event cohort vs. adjacent period cohort
  • Elasticity model: estimate demand sensitivity within 90 days
  • Audit trail: track all price changes and their downstream retention impact
Growth accounting waterfall chart visualization showing new, expansion, contraction and churn MRR components
What Arcliftio is not

Not a BI tool. Not a replacement for Looker or Tableau.

If you need a general-purpose analytics layer, Looker or Tableau will serve you well. Arcliftio is narrow by design: cohort-level attribution for subscription revenue — specifically the three questions that every Series B+ growth review surfaces but no dashboard answers cleanly. We do one thing: connect the cause to the change in your NRR.

See all three layers working together.

Connect your first data source in under 5 minutes. No data engineering required.

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